Healing City 
Baltimore

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Healing City Baltimore is an annual summit sponsored by the Baltimore city Council that is centered around healing activities, discussions, and panels, from events of trauma and violence in Baltimore. HCB was seeking a modern fashion and pandemic proof tactic to raise awareness about this years summit. 

Tykoon was tasked with 

  • Creating new brand aesthetics for social media 

  • Producing visual event recaps to highlight their youth volunteers 

Services:

- Campaign Strategy 
- Social Media Content Production 

- Account Management

Content by TYKOON:

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Results​

  • Created content strategy for Instagram 

  • Increased Instagram engagement by over 4000%

  • Accumulated over 10,000 Instagram Reels views 

  • Increased Instagram followers by 6%

  • Curated and distributed over 30+ posts to all social platforms 

  • Developed social media calendar for three months of content 

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