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The 
Cleveland

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One of the top news organizations in Cleveland, Ohio was seeking a strategy to engage the younger demographic on social media. From a basic audit, it was evident that Cleveland.com has a loyal fan base (with over 800k followers on all socials) but utilized some content strategies that were a bit outdated.

Tykoon was tasked with:​

  • Developing a visual content strategy that creatively comminuted Cleveland news messages 

  • Producing social media content 

  • Distribution of social posts for a month 

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Execution Strategies:

  • Campaign Strategy 

  • Social Media Content Production 

  • Account Management

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Content by TYKOON

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Execution:

  • Created and distributed 25+ engaging visual content pieces using still photos and videos to Cleveland.com's official Facebook, Instagram, and Twitter platform (950,000 combined followers)

  • Introduced a new branding strategy for social media content 

  • Developed content strategies to increase engagement and traction on social media

  • Analyzed content & performance stats of competitor platforms 

  • Trained staff on visual content creation skills

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